Future of Advertising .qs and ans.

What is 'product placement'? The appearance of a product or service in a broadcast program or movie, paid for by the manufacturer to gain exposure for the product or service. How much does Martha Stewart charge to mention a product on the air? about $10,000 Do you think her use of this is hurting her ratings? yes. Her ratings are going down maybe because she isn't managing her money well enough. What do you think of product placement? I think it is a smart way of exposing the product to people for advertising. But, you have to put your product on a good and popular show so it could get a lot of useful advertising.